Our Story
LIKA CLOTHING
Everyday Classics For The Modern Woman
LIKA is a lifestyle brand with a ‘less is more approach’. Inspired by tailored minimalism and simplicity, LIKA is focused on everyday investment pieces and building- block outfits that are carefully designed and manufactured in South Africa.
In today’s fashion landscape, which is saturated with visual clutter and information overload, true luxury lies in understated quality, practicality and exceptional fit. We are committed to implementing new choices of simplicity, aiming to create opportunities for distinction through the innovation of building your outfits from pieces that work together season after season.
Founded in 2022 by Alika Steyn, the focus of the brand is to create investment pieces that are versatile, contemporary, and modern. Our products are carefully manufactured in small batches with natural fabrications where possible and are made to last.
“My LOVE for clothes and fashion started from a very young age and since I can remember I was playing dress up and making clothes for my Barbies. I knew I had a unique style and that grew into my dream of starting my own fashion brand and designing pieces that I would wear. I am always looking for quality, contemporary, and modern styles with an exceptional good fit, but I rarely seem to find these pieces in local stores.
I wanted to create a brand of everyday classics for that modern woman that is seeking a practical and modern approach to style. I am passionate about the empowerment of women to be their best version of themselves, and I believe through fashion and clothes one can achieve that. I like to create pieces that woman can throw on and feel good in, whether you are at the office or at home, you automatically feel more confident when wearing pieces you feel good in. LIKA started as a side hustle, but ever since I have been retrenched from my full-time job, I`ve decided to take the big step and focus all my time and attention on the brand.”
“My LOVE for clothes and fashion started from a very young age and since I can remember I was playing dress up and making clothes for my Barbies. I knew I had a unique style and that grew into my dream of starting my own fashion brand. I am always looking for timeless, contemporary, and modern styles with exceptional quality, but I rarely seem to find these pieces in local stores. I wanted to create a brand of everyday essentials for that modern woman that is seeking a timeless approach to style. I am passionate about the empowerment of women to be their best version of themselves, and I believe through fashion and clothes one can achieve that. LIKA started as a side hustle, but ever since I have been retrenched from my full-time job, I`ve decided to take the big step and focus all my time and attention on the brand.”
Our mission is to create practical wardrobe building-blocks that transcends time and that has a meaningful impact on women in our community. We are all about confidence and how to bring out the most in our customers through our pieces.
Our products are connected through its versatility, relevance, and longevity. We are aiming at minimizing the consumer footprint by offering pieces that are practical for the lifestyle of any modern woman, pieces that are seasonless and that are produced in minimal quantities.
We aim to provide a timeless approach to style and through this, making the consumer experience easier for the modern woman.
As a business our core focuses are exceptional quality, great attentional detail to the fit of each garment, sustainability and community support.
